Understanding the challenge
The Coca-Cola Company decided it was about time to rethink their innovation strategy for one of their main brands in Peru: Inca Kola. In order to build up a thorough action plan, they knew a different approach would be needed to cover a broad spectrum for such a strong brand.
Embarking on a very collaborative project, we explored opportunity spaces for the brand to transcend beverage and explore how could they generate new value through new product, services and experiences that reinforced their brand strength and leverage their operation. We combined a thorough ethnographic research with teen moms and youngsters from Lima, global trends and internal organizational insights to discover, conceptualize and prototype different concepts aiming to explore new territories for the brand. The project ended up with a large portfolio of new and validated concepts that could be pursued across a 5-year horizon.
