Hello!
I am Toño.
An innovation strategist and team leader with +18 years of experience helping leaders and organizations build more resilient, sustainable and future-proof businesses.
Selected Works
A brief selection of projects where strategy meets design, and problems meet their match
Selected Works
A brief selection of projects where strategy meets design, and problems meet their match
A live experimentation playground for IKEA Omnichannel teams
IKEA Global Experience Lab
A live experimentation playground for IKEA Omnichannel teams
IKEA Global Experience Lab
Setting the foundations for Colombia's strongest banking challenger, from concept to launch (and having fun in the process)
Nequi: new way of banking
Setting the foundations for Colombia's strongest banking challenger, from concept to launch (and having fun in the process)
Nequi: new way of banking
Igniting a movement to improve the way we work
Δ New Ways of Working
Igniting a movement to improve the way we work
Δ New Ways of Working
Establishing the LatAm studios for a global, award-winning Strategic Design firm
Designit LatAm adventure
Establishing the LatAm studios for a global, award-winning Strategic Design firm
Designit LatAm adventure
Services
Different ways I help leaders and orgs find clarity in the noise, bridging strategy and execution through a human-centered lens
Services
Different ways I help leaders and orgs find clarity in the noise, bridging strategy and execution through a human-centered lens
Innovation advisory
Supporting leaders on decision-making governance and initiatives through different models: Board membership, Mentoring and Event speaking
01
Innovation advisory
Supporting leaders on decision-making governance and initiatives through different models: Board membership, Mentoring and Event speaking
01
Innovation advisory
Supporting leaders on decision-making governance and initiatives through different models: Board membership, Mentoring and Event speaking
01
Fractional CInO
Hands-on work on defining strategic direction and innovation foundations. In a nutshell: designing systems organizations can leverage to increase innovation impact and success.
02
Fractional CInO
Hands-on work on defining strategic direction and innovation foundations. In a nutshell: designing systems organizations can leverage to increase innovation impact and success.
02
Fractional CInO
Hands-on work on defining strategic direction and innovation foundations. In a nutshell: designing systems organizations can leverage to increase innovation impact and success.
02
Organizational interventions
Tailor-made deep dives into complex challenges to help organizations make sense out of the noise and connect strategic priorities to high-potential innovation opportunities
03
Organizational interventions
Tailor-made deep dives into complex challenges to help organizations make sense out of the noise and connect strategic priorities to high-potential innovation opportunities
03
Organizational interventions
Tailor-made deep dives into complex challenges to help organizations make sense out of the noise and connect strategic priorities to high-potential innovation opportunities
03
About Me
About Me
Toño Jimeno
I specialize in helping leaders and organizations making sense out of the noise through Strategic Design and Innovation, creating the conditions within their companies for bold bets to thrive and create long-lasting impact.
Xplore Studio Network Leader
IKEA - Ingka Group
2025 - Present
Head of Global Experience Lab
IKEA - Ingka Group
2023-2025
Global Strategy Director - EU Solutions GTM Strategy
Designit
2021-2023
Design Director - Organizational Design Lead
La Victoria Lab - Intercorp
2019-2021
Head of Design
Krealo - Credicorp's Venture Builder
2018-2019
Strategic Design Director
Designit
2015-2019
Xplore Studio Network Leader
IKEA - Ingka Group
2025 - Present
Head of Global Experience Lab
IKEA - Ingka Group
2023-2025
Global Strategy Director - EU Solutions GTM Strategy
Designit
2021-2023
Design Director - Organizational Design Lead
La Victoria Lab - Intercorp
2019-2021
Head of Design
Krealo - Credicorp's Venture Builder
2018-2019
Strategic Design Director
Designit
2015-2019
What People Say
I've been lucky enough to spare time with amazing changemakers everywhere I went, and share some mutual love and respect from what we all do to create sustainable impact wherever we go.
What People Say
I've been lucky enough to spare time with amazing changemakers everywhere I went, and share some mutual love and respect from what we all do to create sustainable impact wherever we go.
He is the perfect combination that connects business, creation, and execution, all accompanied by an innate ability to build culture, team, and purpose among everyone around him!
Daniel Yuste
CEO & Founder, FRUTA Global (former Partner Designit)
Antonio's 'can-do' attitude is contagious. He genuinely listens, gives everyone a space to be heard. His open-mindedness is exactly what innovation needs
Jenny Lee
Global Creative Strategy & Innovation Leader, IKEA
Toño has a rare talent for translating business needs into what design and innovation can actually deliver
Miguel Sabel
Executive Director, Designit
Antonio's energy is out of this world… it's contagious and mobilizes the entire organization!!
Hernán Carranza
Chief Strategy Officer, Intercorp Education
In rooms where business, technology, and design speak different languages, Toño has a rare ability: aligning visions and turning them into a clear direction. He doesn’t just translate, he lands the plane. And in innovation, that makes all the difference
Valery Motta
Head of Business, Tenpo
He is the perfect combination that connects business, creation, and execution, all accompanied by an innate ability to build culture, team, and purpose among everyone around him!
Daniel Yuste
CEO & Founder, FRUTA Global (former Partner Designit)
Antonio's 'can-do' attitude is contagious. He genuinely listens, gives everyone a space to be heard. His open-mindedness is exactly what innovation needs
Jenny Lee
Global Creative Strategy & Innovation Leader, IKEA
Toño has a rare talent for translating business needs into what design and innovation can actually deliver
Miguel Sabel
Executive Director, Designit
Antonio's energy is out of this world… it's contagious and mobilizes the entire organization!!
Hernán Carranza
Chief Strategy Officer, Intercorp Education
In rooms where business, technology, and design speak different languages, Toño has a rare ability: aligning visions and turning them into a clear direction. He doesn’t just translate, he lands the plane. And in innovation, that makes all the difference
Valery Motta
Head of Business, Tenpo
He is the perfect combination that connects business, creation, and execution, all accompanied by an innate ability to build culture, team, and purpose among everyone around him!
Daniel Yuste
CEO & Founder, FRUTA Global (former Partner Designit)
Antonio's 'can-do' attitude is contagious. He genuinely listens, gives everyone a space to be heard. His open-mindedness is exactly what innovation needs
Jenny Lee
Global Creative Strategy & Innovation Leader, IKEA
Toño has a rare talent for translating business needs into what design and innovation can actually deliver
Miguel Sabel
Executive Director, Designit
Antonio's energy is out of this world… it's contagious and mobilizes the entire organization!!
Hernán Carranza
Chief Strategy Officer, Intercorp Education
In rooms where business, technology, and design speak different languages, Toño has a rare ability: aligning visions and turning them into a clear direction. He doesn’t just translate, he lands the plane. And in innovation, that makes all the difference
Valery Motta
Head of Business, Tenpo